I Spent it Like I Stole It - Why I Spent £600pm on Coffee

ceo embodyment money mindset Apr 30, 2025

I Spent My Money Like I Stole It

In 2017, I should have been proud of myself.

I had taken a struggling business and transformed it into a powerful, recognisable brand. It had been featured in GQ and top-tier industry publications. I’d won an award for Entrepreneurship, tripled the company’s turnover, launched multiple new ventures, and grown the business well beyond industry norms—all while raising young children as a single parent and navigating life after leaving a stable corporate career.

By society’s standards, I was successful.

I had made it.
But it didn’t feel like it.

Instead of feeling proud or fulfilled, I felt restless. Empty. Anxious. Like I was constantly running, but never arriving.

And so I spent money like I stole it.

Not literally, of course—but emotionally, that’s what it felt like. I didn’t feel safe holding onto it. I didn’t feel worthy of it. So I made sure it left as quickly as it came in.

Here’s what that looked like in practice:

  • I overpaid my staff—not from generosity, but from fear. I thought if I gave more, they’d stay loyal. The truth? I didn’t believe I was enough on my own, so I tried to buy loyalty. I spent around £600pm just on coffee alone for my team!

  • I over-invested in the business—pouring every profit back in, not because I had a solid growth strategy, but because I was terrified the money would disappear. I didn’t let abundance settle. I didn’t trust it.

  • I obsessed over the “next thing”—the next launch, next hire, next product, next breakthrough that I believed would finally validate me. Instead of pausing to celebrate how far I’d come, I kept running, always feeling behind, always needing to prove myself to the people who once doubted me.

I thought I was building an empire.
But I was really building a prison.

And the walls were made of fear, self-sabotage, and unworthiness.


The Wake-Up Call

It wasn’t until my accountant—who had watched the numbers rise and fall and rise again—pulled me aside and gently asked:

“Are you sabotaging your own success?”

That question floored me.
Because deep down, I knew the answer was yes.

I had been repeating the same cycles I’d grown up around—where success was fleeting, money was unstable, and worthiness was always conditional. Even though I had the money, the awards, the features, the clients—I couldn’t feel the success.

I didn’t trust it.
And more importantly, I didn’t trust myself to hold it.


Doing “The Work”

That was the moment everything began to shift.

I didn’t hire another strategy coach. I didn’t redo my funnel. I didn’t create another high-ticket offer.

I went inward.

I started doing the real, uncomfortable, soul-stretching work to transform my relationship with money. Not just how I made it—but how I held it, spent it, trusted it, and ultimately, how I valued myself in relationship to it.

And let me tell you—it changed everything.

Today, I run my business from a place of overflow and contentment.
Money flows to me more easily than ever, not because I hustle harder, but because I’ve finally become the kind of woman who believes she’s worthy of receiving—and keeping—everything she desires.

No more proving. No more overextending. No more self-sabotage dressed as ambition.

Just aligned, joyful, abundant living.


Let’s Talk About Your Money Story

If any part of this feels familiar—if you’ve ever felt like success always comes with a side of stress, like no amount of money feels like enough, or like you keep hitting a ceiling you can’t break through—I want you to know this:

It’s not your fault.
You’re not broken.
You’ve just been taught to relate to money in ways that were rooted in survival, not self-worth.

And that can change.

Inside The First Generation Millionaire Academy, I walk you through the exact steps I took to shift from scarcity to soul-aligned success.

If you’re ready to heal your relationship with money and experience what it feels like to build wealth your way—with joy, ease, and integrity—I would love to welcome you into our community.

✨ This isn’t about tips and tricks. It’s about transformation.
✨ This isn’t about hustle. It’s about wholeness.

Come join me.
Let’s rewrite your money story together. - DM me on Instagram for the details

 

Want to take this one step further? 

Download my free Wealth Activation System here for a deep dive into your subconscious brain, to heal your relationship with money and attract more wealth Today!

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